Imagine what it’s like to make hundreds of key decisions on “live” network television with millions watching. That’s what a sports television producer does behind-the-scenes each time they sit in “the big chair” in charge of the show. It’s a responsibility that requires good instincts, judgment and passion. Not everyone can handle the pressure or responsibility, but Robert Steinfeld has done that for the last five decades.
His work has earned him 10 Sports Emmy Awards for producing and or directing local, regional, and national network sports television since the early 1980s, and during that time has covered Major League Baseball; NBA, WNBA and college basketball; college football; NCAA Championship events; World Cup Soccer, the Cotton Bowl Classic for four decades; and three summer Olympic Games. He’s produced and or directed for ESPN, CBS, ABC, NBC, Fox Sports networks, Bally Sports, the NBA and more. In addition to his Emmy Awards and additional five nominations, he’s received a national Cable Ace Award nomination for Outstanding Programming Achievement, five Telly Awards, and more. He’s produced five highly successful and critically acclaimed baseball pitching instructional videos – including Nolan Ryan’s Fastball with Randy Johnson. He’s been fortunate to work with some of the greatest athletes and broadcasting talent, and he learned a lot along the way.
Robert is a native of New Jersey, but grew up in Dallas, Texas, where he’s lived since 1965. He attended Dallas Hillcrest High School then the University of Texas-Austin, graduating with honors with a Bachelor of Journalism degree. He and his wife, Sarah, have two children, Elaine and Lee (AKA Leonhart on YouTube), plus two grandchildren.
Robert Steinfeld is Executive Producer of the WNBA Dallas Wings and National Lacrosse League Panther City Lacrosse Club.
Imagine what it’s like to make hundreds of key decisions on “live” network television with millions watching. That’s what a sports television producer does behind-the-scenes each time they sit in “the big chair” in charge of the show. It’s a responsibility that requires good instincts, judgment and passion. Not everyone can handle the pressure or responsibility, but Robert Steinfeld has done that for the last five decades.
His work has earned him 10 Sports Emmy Awards for producing and or directing local, regional, and national network sports television since the early 1980s, and during that time has covered Major League Baseball; NBA, WNBA and college basketball; college football; NCAA Championship events; World Cup Soccer, the Cotton Bowl Classic for four decades; and three summer Olympic Games. He’s produced and or directed for ESPN, CBS, ABC, NBC, Fox Sports networks, Bally Sports, the NBA and more. In addition to his Emmy Awards and additional five nominations, he’s received a national Cable Ace Award nomination for Outstanding Programming Achievement, five Telly Awards, and more. He’s produced five highly successful and critically acclaimed baseball pitching instructional videos – including Nolan Ryan’s Fastball with Randy Johnson. He’s been fortunate to work with some of the greatest athletes and broadcasting talent, and he learned a lot along the way.
Robert is a native of New Jersey, but grew up in Dallas, Texas, where he’s lived since 1965. He attended Dallas Hillcrest High School then the University of Texas-Austin, graduating with honors with a Bachelor of Journalism degree. He and his wife, Sarah, have two children, Elaine and Lee (AKA Leonhart on YouTube), plus two grandchildren.
Robert Steinfeld is Executive Producer of the WNBA Dallas Wings and National Lacrosse League Panther City Lacrosse Club.
The following are the national and regional awards that my production colleagues and I have been nominated for, as well as those that we’ve won. What makes such honors gratifying is that they signify respect from your peers, who are typically among the judges. The Emmys for Olympic coverage were due to my small contribution, along with hundreds of other people who comprised the production teams for NBC Sports.
1989 Nominee: 1987 Major Indoor Soccer League championship game seven
2003 Lone Star Emmys: Big 12 football, Nebraska Cornhuskers vs. Oklahoma St. Cowboys
2007 Lone Star Emmys: 2006 Big 12 football, The Bedlam Series game, Oklahoma vs. Oklahoma St.
2008 Lone Star Emmys: 2007 NBA playoffs, western conference semifinal game six, Phoenix Suns vs. San Antonio Spurs
2016 Suncoast Emmys: “Listen In” to Anthony Davis and the 2015-2016 New Orleans Pelicans
2018 Suncoast Emmys: 2017-18 New Orleans Pelicans’ “Miraculous March” to the NBA playoffs
1996 National Sports Emmy: Outstanding Live Event Turnaround, “The Centennial Olympic Games,” NBC
2003 Lone Star Emmy: Outstanding Sports Program/Event, NBA Basketball, David Robinson Tribute Night, Milwaukee Bucks vs. San Antonio Spurs, Fox Sports SW
2004 National Sports Emmy: Outstanding Live Event Turnaround, “The Games of the XXVIII Olympiad,” NBC
2004 Lone Star Emmy: Outstanding Sports Event, Big 12 football, Texas Tech vs. Texas, Fox Sports SW
2006 Lone Star Emmy: Outstanding Sporting Event/Game (Live/Unedited), Big 12 football, Oklahoma vs. Texas Tech, Fox Sports SW
2010 Lone Star Emmy: Outstanding Achievement Sporting Event/Game (Live Unedited), Program/Special, Big 12 football, Oklahoma State vs. Texas A&M, Fox Sports SW
2014 Lone Star Emmy: Outstanding Achievement Sports (Interview/Discussion), “Icons of Coaching: Bela Karolyi,” Fox Sports SW
2014 Lone Star Emmy: Outstanding Achievement Sports (Interview/Discussion), “Icons of Coaching: Jimmy Johnson,” Fox Sports SW
2015 Suncoast Emmy: Sporting Event Live/Unedited (Series), 2014-2015 New Orleans Pelicans Basketball, Anthony Davis Leads Pelicans to Playoffs, Fox Sports SW
2015 Suncoast Emmy: Sporting Event Live/Unedited (Program/Special), NBA Basketball, New Orleans Pelicans vs. Oklahoma City Thunder, Anthony Davis’ game-winner, Fox Sports SW
1995 Outstanding Sports Program: Kenny Rogers’ 1994 Perfect Game, Director Robert Steinfeld, Home Sports Entertainment
2001 Outstanding Sports Program: Cal Ripken World Series 2001, Producer Robert Steinfeld, Fox Sports Net
2002 Outstanding Sports Program: Dodge National Athletic Awards Show benefitting March of Dimes, Producer Robert Steinfeld, Fox Sports Net
2003 Outstanding Sports Program: Cal Ripken World Series 2002 (Mattoon, Illinois), Producer Robert Steinfeld, Fox Sports Net
2004 Outstanding Sports Program: Dodge National Athletic Awards Show benefitting March of Dimes, Producer Robert Steinfeld, Fox Sports Net
1990 Finalist: TV and Video Production, News and Documentary Program, 1990 Mobil Cotton Bowl highlight video (Tennessee vs. Arkansas), Producer Robert Steinfeld
1991 Silver Award: TV and Video Production, News and Documentary Program, 1991 Mobil Cotton Bowl highlight video (Miami vs. Texas), Producer Robert Steinfeld
1992 Bronze Award: TV and Video Production, News and Documentary Program, “Big D in Big D,” 1992 Mobil Cotton Bowl highlight video (Florida St. vs. Texas A&M), Producer Robert Steinfeld
1993 Gold Award: TV and Video Production, News and Documentary Program, Barcelona ‘92 Olympic Games, NBC Sports/Blockbuster Entertainment, Producer Robert Steinfeld
1992 Gold Award: Barcelona ’92 Olympic Games, NBC Sports/Blockbuster Entertainment, Producer Robert Steinfeld
1992 Bronze Award: “Big D in Big D,” 1992 Mobil Cotton Bowl highlight video (Florida St. vs. Texas A&M), Producer Robert Steinfeld
1995 Award of Distinction: D.A. Weibring, “Tips from the Top,” Prime Sports, Producer Robert Steinfeld
1996 Award of Distinction: Beach Volleyball quarterfinals (Kiraly/Steffes vs. Smith/Henkel), 1996 Summer Olympics, NBC Sports, Producer Robert Steinfeld
1992 Award of Excellence: Outstanding Achievement in Journalism and Mass Communication, “Lone Stars” (Pilot Episode), Robert Steinfeld Productions, Inc., Producer Robert Steinfeld
2000 Platinum Best of Show: National Golden Gloves 2000 Championships, Fox Sports Net, Producer Robert Steinfeld
