3… 2… 1… We’re On The Air

An Inside Look at Sports Television, Journalism, and Gender Equity

“Bob’s memoir is a game-changer for anybody who craves tales about the athletes and sports he’s covered.”

—NANCY LIEBERMAN, Naismith Basketball Hall of Famer

“An authentic look at how it all comes together. ”

—JIM NANTZ, CBS Sports

“Stories of decades in sports TV.”

—BOB COSTAS, Broadcaster for NBC Sports from 1980 to 2019

About Robert Steinfeld

Robert Steinfeld has produced and directed network sports television for five decades, covering MLB, NBA, WNBA, college basketball and football, NCAA Championships, World Cup Soccer, Cotton Bowl Classics and summer Olympics. He’s Executive Producer of the WNBA Dallas Wings. His innovated work has earned him 10 Sports Emmy Awards plus five more nominations, a national Cable Ace Award nomination, plus additional industry accolades.

“…The Doctor himself, Bob Steinfeld!”

I stepped into the booth for my first college football broadcast having no idea what I was doing. Thankfully, the voice in my headset was ‘The Doctor’ himself, Bob Steinfeld! Bob’s level of preparation and leadership is top notch and continues to drive me to this day. Reading 3…2…1… We’re On The Air! brought me back to that day with the rush of excitement I felt then. This peek behind the production curtain is a must for anyone that enjoys watching their favorite sports on TV.

Joel Klatt

Fox Sports, lead college football analyst

Thirty years in the media …

Greensboro Sports Book Review

Featured article reviews my book as the World Series approaches — baseball nostalgia and so much more...

The Dr. of Sports Broadcasting with Robert Steinfeld

I appeared on The Baseline NBA podcast with Cal Lee and Warren Shaw.

Donald H. Harrison of San Diego Jewish World: book review

An excellent book review from Donald H. Harrison of San Diego Jewish World magazine: "Insider Tells Lives of TV Sports Producers, Broadcasters, and Athletes"

Appearances

Reflections

“Bobby, Bobby, you’re in Sports Illustrated!”

Robert Steinfeld and his future wife appear on the cover of Sports Illustrated.

WNBA Opening Night

I welcome the newest member of the Dallas Wings announcing team, Hall of Famer Sheryl Swoopes

US Women’s Softball Team Pursues the Gold in Atlanta

In 1996 at the Summer Olympics in Atlanta, Robert fought to get the US Women’s Softball Team’s Gold Medal game broadcast in primetime on NBC Sports.

Imagine what it's like to make hundreds of key decisions on "live" network television with millions watching. That's what a sports television producer does behind-the-scenes each time they sit in "the big chair" in charge of the show.
—Bob

3… 2… 1… We’re On The Air

An Inside Look at Sports Television, Journalism, and Gender Equity

“Bob’s memoir is a game-changer for anybody who craves tales about the athletes and sports he’s covered.”

“An authentic look at how it all comes together. ”

“Stories of decades in sports TV.”

About Robert Steinfeld

“…The Doctor himself, Bob Steinfeld!”

Thirty years in the media …

Greensboro Sports Book Review

The Dr. of Sports Broadcasting with Robert Steinfeld

Donald H. Harrison of San Diego Jewish World: book review

Appearances

Reflections

“Bobby, Bobby, you’re in Sports Illustrated!”

WNBA Opening Night

US Women’s Softball Team Pursues the Gold in Atlanta

Imagine what it's like to make hundreds of key decisions on "live" network television with millions watching. That's what a sports television producer does behind-the-scenes each time they sit in "the big chair" in charge of the show. —Bob

Imagine what it's like to make hundreds of key decisions on "live" network television with millions watching. That's what a sports television producer does behind-the-scenes each time they sit in "the big chair" in charge of the show.
—Bob